Why 21 Is A Good Number For Our Company Name

You can probably guess why the number 21 figures into the name of our company. You’d probably guess wrong. You might guess that it’s because 21 days is the scientifically-proven minimum number of days it takes to change a habit or adopt a new behavior. And we would say to you, you are a hundred percent […]

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Dashboard, Smashboard!

For the past six months, it’s been anything but business-as-usual for me, and here’s why. In March of this year, my attention got swept away by a development that originated in Bentonville, Arkansas. My friend, and now business partner, Donna Pahel, who has been a bigSTORY client at her previous two companies, hosted a party […]

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