Language covers concepts. Emotion covers feelings. Data covers history. Inputs of language, emotions and data are what it takes to build a story together. Data, alone, is not enough to make a good story. Stories tell us how we feel about the data, and that’s important. Language helps us share and find common meaning in those stories.
A 21 Day Story is not your grandmother’s story about that one time that one thing happened. A 21 Day Story is your story and my story merging, meshing, unfolding, urfurling and revealing themselves as opportunities to learn from one another, solve problems, and grow. This process of connecting, merging, meshing, unfolding, unfurling and revealing cannot be scripted. That would yield only one, or very few, outcomes. In a networked world, allowing for only one possible outcome to a process is highly, highly, highly (can I say it again? yes) highly inefficient.
21 Day Stories are co-created fast using our proprietary framework. They optimize decision-making in the present across an ocean of possibilities. Every day improves the likelihood of favorable outcomes in the future, most of which will be unforeseen at the beginning of the co-creation process.
Welcome to the newest concept in storytelling.
