You can probably guess why the number 21 figures into the name of our company. You’d probably guess wrong. You might guess that it’s because 21 days is the scientifically-proven minimum number of days it takes to change a habit or adopt a new behavior. And we would say to you, you are a hundred percent […]
For the past six months, it’s been anything but business-as-usual for me, and here’s why. In March of this year, my attention got swept away by a development that originated in Bentonville, Arkansas. My friend, and now business partner, Donna Pahel, who has been a bigSTORY client at her previous two companies, hosted a party […]
It’s not that far away. 2020. The year we get blinded by all the references to perfect eyesight. Seriously, people, it’s only half an undergrad degree away from being reality. Year 2020. If you are a continuous learner, as one ought to be, given all the learning resources available and the tempo of change, you’ll […]
Language covers concepts. Emotion covers feelings. Data covers history. Inputs of language, emotions and data are what it takes to build a story together. Data, alone, is not enough to make a good story. Stories tell us how we feel about the data, and that’s important. Language helps us share and find common meaning in […]
The old models are giving way today as surely as mountains give way to the elements. The citadels of the Industrial Age will either collapse or evolve in wave after wave of change brought on by the global digital economy. The Networked World demands a fluid model, one that can roll with those waves of […]
